A 301 redirect protects your website during an update, redesign or move. While they’re really easy to implement, many website owners and developers forget about them, which ruins SEO efforts and can wipe out search rankings entirely.
To tell the truth, I didn’t really think about 301 redirects until only a few days ago. Creating and managing 301 redirects has been a core part of our website design and development projects and we need to complete the items outlined in each project plan.
But lately, I’ve been seeing more and more questions on social media and email inquiries where website owners and bloggers have had big problems because no one considered or created 301 redirects than websites and blogs have been redesigned or updated.
It’s a redirect that transfers the user from one URL to another. “301 Moved Permanently” is the official headline. The 301 redirect ensures that authority is transferred from the old URLs to the new ones, which is why you should avoid a 302 redirect, which is considered for temporarily changing the URLs.
If you are building a new website from scratch, it is important that you maintain your current website until the new website is fully tested and ready to go. An important step in moving your website is creating 301 redirects with HTTP status code 301, also known as URL redirect. A 301 redirect seamlessly redirects users and search engines from specific pages on your old site to the same pages on your new site.
Searchers entering your old URL are automatically redirected to your new site. That way, people can find you by either a website or a URL string—and all searchers will see your new website. You keep the traffic you’ve earned over the past few years and any new traffic, even if the search engine results page (SERP) lists your old site.
301 redirects are serious business. The moment you make a change, it might be immediately indexed by search engines. You really want to make sure you’ve got everything right before you test it. Make sure you follow these precautions before using it: